My series of introduction : N°2 “Apple”

So, here’s probably your favorite company : APPLE.

Applelogo

Apple is really a great company. It was found in California,USA on April 1st 1976 as Apple Compute, Inc.

It’s products are : Mac,iPod,iPhone,Apple TV,Mac OS X,Mac OS X Server,iLife,iWork,Cinema Display,AirPort .

formerly Apple Computer, Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products. The company’s best-known hardware products include the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple’s software products include the Mac OS X operating system, iTunes media browser, the iLife suite of multimedia and creativity software, and Final Cut Studio, a suite of professional audio- and film-industry software products. The company operates more than 200 retail stores in eight countries and an online store where hardware and software products are sold.

From: 1976-1980,The company produced 2 computers called : Apple 1 and Apple2 .

From: 1981-1985,In 1984 Apple lunched the Macintosh. Its debut was announced by the now famous US$1.5 million television commercial.

From: 1986-1993,Having learned several painful lessons after introducing the bulky Macintosh Portable in 1989, Apple introduced the PowerBook in 1991, which established the modern form and ergonomic layout of the laptop computer.The same year, Apple introduced System 7, a major upgrade to the operating system which added color to the interface and introduced new networking capabilities. It remained the architectural basis for Mac OS until 2001.

From : 1994-1997,By the early 1990s, Apple was developing alternative platforms to the Macintosh, such as the A/UX. The Macintosh platform was becoming outdated since it was not built for multitasking, and several important software routines were programmed directly into the hardware. In addition, Apple was facing competition from OS/2 and UNIX vendors like Sun Microsystems. The Macintosh would need to be replaced by a new platform, or reworked to run on more powerful hardware.

In 1994, Apple allied with IBM and Motorola in the AIM alliance. The goal was to create a new computing platform (the PowerPC Reference Platform), which would use IBM and Motorola hardware coupled with Apple’s software. The AIM alliance hoped that PReP’s performance and Apple’s software would leave the PC far behind, thus countering Microsoft. The same year, Apple introduced the Power Macintosh, the first of many Apple computers to use IBM’s PowerPC processor.

In 1996, Michael Spindler was replaced by Gil Amelio as CEO. Gil Amelio made many changes at Apple, including massive layoffs. After multiple failed attempts to improve Mac OS, first with the Taligent project, then later with Copland and Gershwin, Amelio chose to purchase NeXT and its NeXTSTEP operating system, bringing Steve Jobs back to Apple as an advisor. On July 9, 1997, Gil Amelio was ousted by the board of directors after overseeing a three-year record-low stock price and crippling financial losses. Jobs became the interim CEO and began restructuring the company’s product line.

At the 1997 Macworld Expo, Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh, and that Microsoft made a US$150 million investment in non-voting Apple stock.

On November 10, 1997, Apple introduced the Apple Store, tied to a new build-to-order manufacturing strategy.

From: 1998-2005,On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the Macintosh 128K: the iMac. The iMac design team was led by Jonathan Ive, who would later design the iPod and the iPhone.  The iMac featured current technology and a groundbreaking design. It sold close to 800,000 units in its first five months and returned Apple to profitability for the first time since 1993.

On May 19, 2001, Apple opened the first official Apple Retail Stores in Virginia and California. The same year, Apple introduced the iPod portable digital audio player.

From: 2005 to present,

In the Worldwide Developers Conference keynote address on June 6, 2005, Steve Jobs announced that Apple would begin producing Intel-based Mac computers in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to utilize Intel’s Core Duo CPU. By August 7, 2006 Apple had transitioned the entire Mac product line to Intel chips, over 1 year sooner than announced. The Power Mac, iBook and Powerbook brands were retired during the transition, the Mac Pro, Macbook and Macbook Pro becoming their respective successors.

Apple also introduced Boot Camp to help users install Windows XP on their Intel Macs alongside Mac OS X.

Apple’s success during this period was evident in its stock price. Between early 2003 and 2006, the price of Apple’s stock increased more than tenfold, from around US$6 per share (split-adjusted) to over US$80. In January 2006, Apple’s market cap surpassed that of Dell. Nine years prior, Dell’s CEO Michael Dell said that if he ran Apple he would "shut it down and give the money back to the shareholders."

Delivering his keynote at Macworld on January 9, 2007, Steve Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc. The event also saw the announcement of the iPhone and the Apple TV.he following day, Apple shares hit US$97.80, an all-time high. In May, Apple’s share price passed the US$100 mark.

On February 7, 2007, Apple indicated that it would sell music on the iTunes Store without DRM (which would allow tracks to be played on third-party players) if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI’s catalog in the iTunes Store, effective in May.

On July 11, 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch. Within a month, the store sold 60 million applications and brought in US$1 million daily on average, with Steve Jobs speculating that the App Store could become a billion-dollar business for Apple.

Apple different logos:

The original Apple logo featuring Isaac Newton under the fabled apple tree.

The rainbow Apple logo, used from late 1976 to early 1998

The monochrome Apple logo, used from 1998 to present.

Stylized Apple Logo, used 2001 to around 2005 on Apple Software.

Randa

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6 thoughts on “My series of introduction : N°2 “Apple”

  1. […] wesner wrote an interesting post today onHere’s a quick excerptThe company’s best-known hardware products include the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple’s software products include the Mac OS X operating system, iTunes media browser, … […]

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